#75 - The New Rules of Higher Ed Content Marketing for Gen Z: Insights from Dr. Meghan Grace

Higher Ed Storytelling University

My guest today is Dr. Meghan Grace, a generational expert, researcher, speaker, consultant, and podcast host. Meghan has spent a decade studying what shapes generations and makes them tick. She is the co-author of multiple books on Generation Z, including "Generation Z Goes to College."

In this episode, Meghan discusses strategies for creating content that resonates with Gen Z audiences in higher education marketing. She shares insights on Gen Z's skepticism of institutions, their content preferences, and effective approaches for colleges to connect with this generation.

Key Takeaways:

• Gen Z's skepticism of higher education stems from informed consumerism and a desire for worthwhile investments of time and money
• Short-form, personalized, and authentic content tends to resonate most with Gen Z audiences
• Content should showcase real student experiences and impact rather than focusing solely on institutional achievements
• Episodic content and "day in the life" videos can effectively engage prospective students
• Colleges should create content that bridges multiple audience segments, including current students, prospective students, and alumni
• High-production commercials may resonate more with alumni than prospective students
• User-generated and authentic "man on the street" style content can be highly effective for connecting with Gen Z

Resources mentioned:

• The Campus of Tomorrow (article)- https://ologie.com/full-circle/2021/08/the-campus-of-tomorrow/
• Dr. Meghan’s book: “Generation Z Goes to College” - https://amzn.to/4eoOCrG

Connect With Meghan:

• Website: https://www.meghanmgrace.com/
• LinkedIn: https://www.linkedin.com/in/meghanmgrace/
• Instagram: https://www.instagram.com/meghanmgrace
  
  

Connect With John:

• LinkedIn: https://www.linkedin.com/in/johnazoni
• Website: https://unveild.tv
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