167. Eric Boggs: Cold Emails Aren’t Dead Your Approach Is

Changing the Sales Game

Connie's motivational quote for today is by – Andrea Mignolo, “I want to do business with a company that treats e-mailing me as a privilege, not a transaction.” When COVID hit, and many business activities stopped, the one thing that continued was email campaigns. Now that things are kind of back on track, are email campaigns still relevant?

This is an essential question for all types of businesses to think about because our email lists are potentially our long-term lifeline for continued business. So, how do we create value-added emails so people not only open them but take action to investigate and buy?

YouTube: https://youtu.be/ZpL2SFDnMTE

Guest Eric Boggs: Eric is the founder and CEO of RevBoss, a lead-generation company focused on outbound prospecting. He has spent the last 20 years of his career building SaaS companies and advising successful CEOs (Device Magic, Kevel, UserVoice, Ignite Social, and many more).

How to Get In Touch with Eric Boggs:

• Email: [e-mail]
• Website: www.revboss.com
• Free Gift: http://www.revboss.com/secret-menu

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