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#344 - You need to create a “moat” around your brand like Harley Davidson and Zappos
Manage episode 422841959 series 3563053
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In medieval times, a moat protected castles from enemies. In 2024 and beyond, creating a "moat" around your brand is essential for success in e-commerce. It's no longer enough to have a great product; you need to give your market compelling reasons to purchase your products and remain loyal to your community long-term.
In this episode, I discuss strategies for building this protective moat around your brand, ensuring lasting success and customer loyalty. Learn how to fortify your brand and thrive in the competitive e-commerce landscape.
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