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Creating lasting fans & buyers with The How
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In this episode, Tracie challenges the common marketing advice that discourages sharing the 'how' in sales messaging. She argues that by detailing how a product or service fits into a potential buyer's daily life, marketers can connect more deeply with their audience. Tracie emphasizes the importance of demonstrating the practical application of solutions, rather than just theorizing about their benefits. She uses the example of healthy living to illustrate how people struggle to translate general advice into actionable steps that fit into their busy lives. Tracie suggests that by showing customers how a product or service can realistically be implemented, businesses can create lasting relationships, generate genuine interest, and help their audience achieve their goals in a sustainable manner.
00:00 Welcome to the Show: The Importance of 'How' in Sales Messaging
00:14 Challenging Traditional Sales Advice
00:45 The Power of Showing 'How' in Your Solution
01:05 Bridging the Gap Between Dream and Reality
01:31 The Disconnect in Sales Messaging
02:33 Healthy Living: A Case Study on 'How'
03:19 The Reality of Implementing Advice
04:06 Reframing the 'How' to Fit Reality
05:22 Making Your Sales Message Stick
06:04 Meal Prepping: An Example of Effective 'How' Messaging
08:37 Creating Lasting Fans and Clients
09:20 Closing Thoughts and Encouragement
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Credits
Music ColourfulSounds
Podcast Editor Maia McLachlan
Digital Marketing VA Lisa Harmatuk
13 episoade
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