How to Get Your Product Picked Up By a Retailer

Seed Money

When you have a consumer product, getting picked up by a retailer is a HUGE win. There’s nothing better than a stack of juicy purchase orders and a stream of customers lining up to buy what you created!

But here’s the challenge: there is a ton of competition for shelf space, and a lot of products clamoring for the attention of retailers. It takes a lot to get on the shelf (and stay there) but you can achieve it, even if you’re in the early stage.

While the ultimate goal for most entrepreneurs is that big box national retailer, getting your product picked up can get expensive fast. Luckily, there are other channels you can use to get initial momentum, validate your product and garner some early adopters.

How do you determine the right retail channel for your product? How do you build relationships with retailers and how do you pitch them? Once you get your product into a retailer how do you make sure it sells? In this episode, I share strategies for getting your product into a retailer, and the big mistakes to avoid as an early stage founder.

Topics Covered;

• The different channels for selling your product

• Why you might want to hold off getting into a big box store

• The downside of working with a distributor

• What to say in a retailer pitch

• How to use push and pull marketing to increase your sell-through

About Your Host

Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!

Connect:

Website: seedmoneypodcast.com

Instagram: @jaylasiciliano

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