Applying Robert Cialdini’s Principles of Influence in Business with Brian Ahearn

Ecommerce Traffic & Conversion Podcast

Unlock the secrets to sales mastery with proven influence principles.

In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence.

Discover how leveraging principles like authority, scarcity, and reciprocity can transform your sales approach and boost your e-commerce success. Tune in to this episode to harness the power of influence and master your sales strategy.

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

Connect with Scott Brandley:

LinkedIn: https://www.linkedin.com/in/scott-brandley/

Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

Connect with Duane “DJ” Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague/

Brian Ahearn is an international speaker, coach, and consultant known for his expertise in ethical influence and sales mastery. As one of only a dozen people globally certified by Robert Cialdini to teach his methodology, Brian delivers impactful training through the Principles of Persuasion Workshop® and Moment Maker Workshop®. With a passion for sharing the science of influence, Brian has authored several influential books, including "Influence People" and "Persuasive Selling for Relationship Driven Insurance Agents." His courses on persuasion have reached over 700,000 people worldwide. Brian's dynamic presentations have garnered high praise, equating his stage presence to that of Colin Powell and Marcus Luttrell. Committed to helping professionals achieve greater success and happiness, Brian continues to empower individuals and organizations with actionable insights and practical strategies for ethical influence.

Connect with Brian Ahearn:

Website: https://influencepeople.biz/

LinkedIn: https://www.linkedin.com/in/brianfahearn/

Instagram: https://www.instagram.com/brianahearn/

Twitter: https://x.com/brianahearn

Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn

Youtube: https://www.youtube.com/channel/UCyD_YhPzafzXUmtDhPWyDow