But Wait, There’s More! Lessons from Late-Night TV for Your Website (Bonus EP35)

Small Business Sweet Spot

The best social sharing snippet from Lorraine in this interview... "Yes, because the number of people who fill out a contact form is very small compared to the number of people who come to your website. And. If you push too fast for the end goal, you miss the opportunity to create relationships, get someone to just sign up for a newsletter, download and learn one thing.

In this episode, I chat with marketing strategist Lorraine Ball about the small yet powerful tweaks that can make a big difference in your marketing. From applying lessons from late-night TV infomercials to ensuring every page of your website has a purpose, we discuss strategies that are both practical and impactful. Lorraine also shares her thoughts on the resurgence of QR codes, creative ways to leverage user-generated content, and the importance of a clear, actionable marketing strategy. Whether you’re looking to boost conversions, build relationships, or simplify your approach, this episode is packed with tips to help your business thrive.

In the episode:

• Why your website needs a “but wait, there’s more!” moment.
• How to guide your audience step by step through their customer journey.
• Creative ways to encourage and use user-generated content.
• The lasting impact of QR codes and how to use them effectively.
• Why setting clear goals is essential for sustainable marketing success.

Episode Timestamps

[02:15] Lorraine’s Sweet Spot: Helping Businesses Realign Their Marketing
Lorraine shares her journey from agency ownership to independent marketing audits and strategy.

[05:40] Lessons from Late-Night TV: Keep Visitors Hooked
The importance of having a next step on every webpage, inspired by infomercial tactics.

[10:20] Strategic Calls to Action: Moving Beyond “Contact Us”
How to align CTAs with your audience’s stage in the buying journey.

[15:00] User-Generated Content: It’s More Than Just Blog Comments
Creative ways to collect and leverage testimonials, reviews, and social media contributions.

[21:45] QR Codes Are Back: Bridging Offline and Online
How the pandemic revived QR codes and why they’re here to stay.

[26:30] The Three Marketing Basics: Clarity, Competition, and Goals
Lorraine’s foundational advice for any successful marketing strategy.

[30:50] Favorite Marketing Methods: Tailored Approaches for Every Business
Why email marketing and content-rich websites often steal the spotlight.

[36:10] The Takeaway
Why understanding your “why” is critical for effective marketing decisions.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

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