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The Art of Crafting Press Releases That Will Get Picked Up (Bonus EP20)
Manage episode 434105523 series 3580099
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The best social sharing snippet from this interview is by far... " then when they quote you in it, because you're going to have an amazing quote, which is a secret, you know, any mediocre press release, or even a great press release, you want a quote that just sings, is amazing. If a journalist was to paraphrase what you wrote, there'd be a loss an ache. So you really want to make sure that quote stands in there because if they quote you, they have to provide the context of who you are. So if you've only referenced yourself as Mickey Kennedy, author of, you know recent bestseller XYZ, that's exactly the way they're going to quote you."
In this episode, I felt like I was getting the inside scoop on all things press releases. Mickie Kennedy, President of eReleases, shares insights on different types of press releases, importance of creating compelling content beyond simple product announcements. He highlights the need for story arcs, human interest elements, and meaningful quotes to capture media attention. Mickey also elaborates on the significance of multiple press releases in a PR campaign and leveraging earned media for increased credibility and conversions. He offers practical advice on measuring ROI and underscores that small businesses can achieve impactful PR results by being strategic and persistent.
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