22. Igniting Others to Think Big with Sig Behrens, CEO Permuta Technologies

Executive Access

Have you ever met with someone and experienced an explosion of ideas, excitement, and encouragement? I call Sig Behrens “the Spark” because he ignites in people a spirit of possibility and empowers them to do more than they imagined. Sig is CEO of Permuta Technologies, tech industry veteran (former Microsoft, Blackboard), and entrepreneur founder of multiple businesses. My discussion with Sig explores how he is able to be that spark as a leader that creates untold value and drives results. Sig discusses how his experiences early in his life shaped him, the importance of empowering your team from day one, and getting to know people - your team and customers - and their motivations. Sig shares helpful frameworks including C.I.A - challenge, interest, aptitude - to apply to career decisions. Sig is an extraordinary leader motivated by “making the news.” He consistently says that it’s his team that gets all the credit for the significant success he has enjoyed. While that may be true, Sig’s spark provides a gift to everyone around him, lighting a fire of achievement that builds confidence and a sense of wonder.

During this episode, Sig references Simon Sinek’s Find Your Why.

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