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How To Build a Media Empire: Lessons from KG Graham - #294
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Building a Media Empire: Lessons from KG Graham
In this episode of Speak Your Success, KG Graham shares his journey as a media entrepreneur, discussing the challenges he's faced, the importance of establishing a niche, and the evolution of his brand, Cosign Media Group. He offers invaluable insights on building a media company, investment strategies, and creating a supportive community for creatives.
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Key Takeaways:
- Identify and develop your niche before diving into business.
- Growing a successful media venture takes time and dedication; start with one solid idea and expand.
- Building sponsorship campaigns requires highlighting the value offered to potential sponsors.
- Surround yourself with a competent team—delegate creative tasks while focusing on strategic decisions and closing deals.
- Learn from investment failures: ensure due diligence and make informed choices.
Be be featured as a DFW Business Spotlight: FILL OUT LINK HERE
Timestamped Chapters:
(00:00) - Introduction to KG Graham and Cosign Media's mission.
(04:15) - KG's vision for Cosign becoming a household name.
(06:42) - Why You Need SOP’s in your business
(10:20) - CEO versus Content Creator
(14:24) Dallas Spotlight: Reek Ellum
(15:17) - Losing $100K / Bad Business Investments
(21:06) - Understanding The Seasons Of Business
(23:13) - AI’s place within the media space
(25:27) - KG’s Upcoming Projects
(29:33) - The Music Industry Is The Worst Investment
(32:14) - Small Business Spotlight
(33:49) - CEO Hot Seat
(35:40) - Connect with KG
Follow KG: instagram.com/cosignkg
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