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259: Protecting Your Brand and Your Ass...ets with Cheryl Hodgson
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In this episode of The Encore Entrepreneur Podcast, Lori converses with Cheryl Hodgson, a business attorney specializing in trademarks, copyrights, and intellectual property through her firm, Remarkable Brand Legal. They discuss the critical importance of protecting intellectual property for business owners.
Cheryl explains the differences between trademarks and copyrights, the legal processes involved, and the significance of thorough searches to avoid conflicts. She emphasizes viewing intellectual property as a valuable asset and addresses common misconceptions and mistakes. The episode serves as a comprehensive guide for entrepreneurs, offering practical advice on safeguarding their creative assets and navigating legal complexities.
Cheryl's Free Gift: A Free Guide to Protecting Confidential Information and Trade Secrets (and every business has both)
Connect with Cheryl:Cheryl's Website LinkedIn: Cheryl Hodgson
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
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