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Content provided by Mackenzie Shelton | Real Estate Agent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mackenzie Shelton | Real Estate Agent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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4. The Importance of Niching Down in Real Estate

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Manage episode 436636299 series 3594403
Content provided by Mackenzie Shelton | Real Estate Agent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mackenzie Shelton | Real Estate Agent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In today's episode, we're talking about how to develop a niche market in the real estate market. I share my personal journey of becoming the 'Acreage Queen' by specializing in acreage and land properties in Underwood, Iowa. Key strategies include:

-Self-reflection to identify passions and strengths

-Conducting market research

-Targeting specific audiences

-Obtaining specialized training

-Building a unique value proposition

-Leveraging social media

-Networking and creating specialized marketing materials

-Using content marketing

-Collecting client testimonials and utilizing technology. We also touch on consistency, adapting over time, and offering additional services to better serve clients and achieve long-term success.

Connect with Mackenzie:

https://www.facebook.com/mackenzie.raburn/

https://www.instagram.com/mahogany_acres_mama/

Find more great tips on her website:

www.mahoganyacres.com

  continue reading

10 episoade

Artwork
iconDistribuie
 
Manage episode 436636299 series 3594403
Content provided by Mackenzie Shelton | Real Estate Agent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mackenzie Shelton | Real Estate Agent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In today's episode, we're talking about how to develop a niche market in the real estate market. I share my personal journey of becoming the 'Acreage Queen' by specializing in acreage and land properties in Underwood, Iowa. Key strategies include:

-Self-reflection to identify passions and strengths

-Conducting market research

-Targeting specific audiences

-Obtaining specialized training

-Building a unique value proposition

-Leveraging social media

-Networking and creating specialized marketing materials

-Using content marketing

-Collecting client testimonials and utilizing technology. We also touch on consistency, adapting over time, and offering additional services to better serve clients and achieve long-term success.

Connect with Mackenzie:

https://www.facebook.com/mackenzie.raburn/

https://www.instagram.com/mahogany_acres_mama/

Find more great tips on her website:

www.mahoganyacres.com

  continue reading

10 episoade

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