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How To Turn Your Expertise Into A Life-Changing Product Line with Shani Darden, Founder of Shani Darden Skin Care
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Today, I'm joined by Hollywood's go-to esthetician, Shani Darden! Shani is a walking result of her incredible products, like her fan-favorite Retinol Reform serum, which quickly grew a large online following and is now featured on Sephora's shelves. In this episode, Shani reveals the process of transforming her service-based business into a powerhouse skincare brand fueled by her inspiring passion, dedication, and the strategic use of social media.
Shani shares her top tips on listening to clients to develop specialized solutions, creating packaging that reflects your brand identity, and leveraging your online presence to scale your business. Running both her Beverly Hills flagship studio and her product line, Shani also gives you a peek into how she balances facials, product development, and family time.
IN THIS EPISODE:
- (3:24) Shani’s initial obsession with skincare and how she translated her passion into a business
- (8:01) Why it’s important to have real experts behind skin-care brands
- (8:54) How Shani developed her products to be mass-produced
- (11:36) Tips for preparing your products for major retailers and knowing when to expand
- (15:28) Advice for creating packaging that stands out on the shelves and maintains your brand identity
- (18:55) Strategies for starting a product line as a service-based business
- (22:32) Ways to optimize social media and press when scaling
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