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#38: What We Wish You Knew About SEO
Manage episode 455208073 series 3623773
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In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content.
They discuss:
- How SEO knowledge can make you a better writer
- Why SEOs and writers also need empathy to be effective
- What we wish clients and marketers knew about SEO
- When it’s time for you to focus on SEO
- When it’s not time for you to focus on SEO
And so much more.
Show Notes
1:16 - Nora shares what she wishes more website owners knew about SEO.
3:14 - The content you invest in early on can set you up for SEO success in the long-run.
7:44 - SEO knowledge can improve the quality of your written content.
11:38 - Managing client expectations.
15:29 - Different issues that may impact a site’s ability to rank.
21:10 - If your site speed isn’t up to par, there are a few factors that could be causing it.
23:43 - How Growth Machine has been impactful for a variety of clients, including Fortune 100 and Fortune 500 companies.
29:20 - When is it time for a company to focus on their content and SEO? (And when is a company not ready yet?)
34:29 - Unpopular opinion: You can’t do it all. Hire as much help that you can afford to.
40:04 - Amanda shares a special announcement as we wrap up this season of the Growth Machine Marketing Podcast.
Links:How We Hire Great Writers at Growth Machine (9:52)
The Critical Authority Threshold: Why Patience Pays in SEO (13:30)
PageSpeed Insights (20:12)
How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months (23:52)
How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months (23:56)
How a Recruiting Website Tripled Organic Traffic in 6 Months (24:01)
Gong (32:18)
Connect with Amanda Natividad: Connect with Growth Machine:58 episoade
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