How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !
Treceți offline cu aplicația Player FM !
Big 2023 China Retail Predictions with Kantar's Jason Yu
MP3•Pagina episodului
Manage episode 348015641 series 3003211
Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We've spent a lot of time in the past talking about China's e-commerce boom, but what about traditional trade? 9 out of 10 purchase decisions in China are aided by a trip to the store. Today we're talking about traditional trade and big retail trends, and we're honored to have Jason Yu, Managing Director for Greater China at Kantar Worldpanel. You'll quickly learn why Jason is the undisputed expert on China retail.
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
59 episoade
Big 2023 China Retail Predictions with Kantar's Jason Yu
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Pagina episodului
Manage episode 348015641 series 3003211
Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We've spent a lot of time in the past talking about China's e-commerce boom, but what about traditional trade? 9 out of 10 purchase decisions in China are aided by a trip to the store. Today we're talking about traditional trade and big retail trends, and we're honored to have Jason Yu, Managing Director for Greater China at Kantar Worldpanel. You'll quickly learn why Jason is the undisputed expert on China retail.
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
59 episoade
Toate episoadele
×Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.