Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Similar cu ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
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Charting China's Hotel & Travel Industry's Post-Pandemic Course
Manage episode 384394544 series 3003211
Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We're talking about the Chinese hotel and travel industry today and are joined by Hugh Xu, a veteran in the travel and hospitality sectors with over 20 years of experience. Hugh has held critical roles in several Fortune 500 companies. Most recently, he served as the General Manager of Sales & Marketing at Sunmei Hotel Group, overseeing over 500 properties and 28 brands. Before that, he was with the Huazhu Hotel Group, managing sales and marketing for their upscale brands. Hugh's expertise extends to digital marketing and e-commerce, having driven significant initiatives at the NH Hotel Group and Hyatt Hotels Corporation.
1. How do all your experiences shape and contribute to your expertise in hotel marketing?
2. How are the local and international hotel chains currently competing? Who has the advantage?
3. How did the 3-year Covid-19 period impact the China hotel industry? What has changed?
4. What is the #1 outbound travel choice for Chinese nowadays?
5. Is there still fear of COVID-related illness amongst Chinese tourists traveling abroad?
6. Is safety abroad a big issue?
7. How has digital transformation landed in the Chinese hotel industry?
8. How have the OTA platform and social media influencers impacted the hotel promotion?
9. Would it be accurate to say that money earmarked for a hotel on an OTA is actually spent on the OTA's own advertising?
10. What's your favorite hotel, and who does the best marketing?
11. Any suggestions for mid-tier hotel brands surviving to get noticed in China?
12. A/B Test: Guest Experience, Shopping, & Boutique Hotels
Hugh Xu on Linkedin: https://www.linkedin.com/in/hughxu/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. How do all your experiences shape and contribute to your expertise in hotel marketing?
2. How are the local and international hotel chains currently competing? Who has the advantage?
3. How did the 3-year Covid-19 period impact the China hotel industry? What has changed?
4. What is the #1 outbound travel choice for Chinese nowadays?
5. Is there still fear of COVID-related illness amongst Chinese tourists traveling abroad?
6. Is safety abroad a big issue?
7. How has digital transformation landed in the Chinese hotel industry?
8. How have the OTA platform and social media influencers impacted the hotel promotion?
9. Would it be accurate to say that money earmarked for a hotel on an OTA is actually spent on the OTA's own advertising?
10. What's your favorite hotel, and who does the best marketing?
11. Any suggestions for mid-tier hotel brands surviving to get noticed in China?
12. A/B Test: Guest Experience, Shopping, & Boutique Hotels
Hugh Xu on Linkedin: https://www.linkedin.com/in/hughxu/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
67 episoade
Charting China's Hotel & Travel Industry's Post-Pandemic Course
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Distribuie
Manage episode 384394544 series 3003211
Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We're talking about the Chinese hotel and travel industry today and are joined by Hugh Xu, a veteran in the travel and hospitality sectors with over 20 years of experience. Hugh has held critical roles in several Fortune 500 companies. Most recently, he served as the General Manager of Sales & Marketing at Sunmei Hotel Group, overseeing over 500 properties and 28 brands. Before that, he was with the Huazhu Hotel Group, managing sales and marketing for their upscale brands. Hugh's expertise extends to digital marketing and e-commerce, having driven significant initiatives at the NH Hotel Group and Hyatt Hotels Corporation.
1. How do all your experiences shape and contribute to your expertise in hotel marketing?
2. How are the local and international hotel chains currently competing? Who has the advantage?
3. How did the 3-year Covid-19 period impact the China hotel industry? What has changed?
4. What is the #1 outbound travel choice for Chinese nowadays?
5. Is there still fear of COVID-related illness amongst Chinese tourists traveling abroad?
6. Is safety abroad a big issue?
7. How has digital transformation landed in the Chinese hotel industry?
8. How have the OTA platform and social media influencers impacted the hotel promotion?
9. Would it be accurate to say that money earmarked for a hotel on an OTA is actually spent on the OTA's own advertising?
10. What's your favorite hotel, and who does the best marketing?
11. Any suggestions for mid-tier hotel brands surviving to get noticed in China?
12. A/B Test: Guest Experience, Shopping, & Boutique Hotels
Hugh Xu on Linkedin: https://www.linkedin.com/in/hughxu/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. How do all your experiences shape and contribute to your expertise in hotel marketing?
2. How are the local and international hotel chains currently competing? Who has the advantage?
3. How did the 3-year Covid-19 period impact the China hotel industry? What has changed?
4. What is the #1 outbound travel choice for Chinese nowadays?
5. Is there still fear of COVID-related illness amongst Chinese tourists traveling abroad?
6. Is safety abroad a big issue?
7. How has digital transformation landed in the Chinese hotel industry?
8. How have the OTA platform and social media influencers impacted the hotel promotion?
9. Would it be accurate to say that money earmarked for a hotel on an OTA is actually spent on the OTA's own advertising?
10. What's your favorite hotel, and who does the best marketing?
11. Any suggestions for mid-tier hotel brands surviving to get noticed in China?
12. A/B Test: Guest Experience, Shopping, & Boutique Hotels
Hugh Xu on Linkedin: https://www.linkedin.com/in/hughxu/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
67 episoade
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Similar cu ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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