How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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The Next Generation of China Advertising: Super KOL, Mia Liu
MP3•Pagina episodului
Manage episode 332449593 series 3003211
Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Our 20th Episode! Today we meet Mia Liu, she's a famous influencer and fashion blogger, or, as they say in China, Key Opinion Leader (KOL). With over 3 million fans on Weibo, Mia creates engaging content for big global brands including, Tom Ford, Louis Vuitton, Jimmy Choo, and L'Oreal. Armed with a Master's in Marketing, Mia represents the new face of China advertising..
1. Why on earth would you want to be a Chinese KOL? For Mia, it was being a fashion editor
2. What’s Mia’s typical day look like? How does she get clients?
3. Is being a KOL a stressful life or is it truly a glamorous job?
4. What’s the difference between an MCN, KOL and KOC?
5. How does a KOL in China make money?
6. Is China moving more towards performance KOLs or brand KOL?
7. How do KOLs get discovered by the brands?
8. Mia’s favorite brand collaborations: WeWork and Durex
9. Not all KOLs livestream. Brands need both bloggers and sales
10. Mia’s magic?: be true to yourself and don’t forget the “opinion” in KOL
11. Mia’s next 5 years: be a KOL for life!
12. A/B Test: Kylie Jenner + Pink + Weibo + 兰州牛肉面
Mia Liu's Links
Weibo @大mia的时尚账号
https://weibo.com/u/5837677943
WeChat Official Account @@大mia的时尚账号
https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzU3MDk2MjU3NQ==#wechat_redirect
Mia Liu on RED @Mialiuuuuu
Mia Liu on Instagram @miallllling
Mia's story for Durex: https://mp.weixin.qq.com/s/No__SjTCZky4wk6eaUysqQ
For everything ShanghaiZhan: http://zhanstation.com/
1. Why on earth would you want to be a Chinese KOL? For Mia, it was being a fashion editor
2. What’s Mia’s typical day look like? How does she get clients?
3. Is being a KOL a stressful life or is it truly a glamorous job?
4. What’s the difference between an MCN, KOL and KOC?
5. How does a KOL in China make money?
6. Is China moving more towards performance KOLs or brand KOL?
7. How do KOLs get discovered by the brands?
8. Mia’s favorite brand collaborations: WeWork and Durex
9. Not all KOLs livestream. Brands need both bloggers and sales
10. Mia’s magic?: be true to yourself and don’t forget the “opinion” in KOL
11. Mia’s next 5 years: be a KOL for life!
12. A/B Test: Kylie Jenner + Pink + Weibo + 兰州牛肉面
Mia Liu's Links
Weibo @大mia的时尚账号
https://weibo.com/u/5837677943
WeChat Official Account @@大mia的时尚账号
https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzU3MDk2MjU3NQ==#wechat_redirect
Mia Liu on RED @Mialiuuuuu
Mia Liu on Instagram @miallllling
Mia's story for Durex: https://mp.weixin.qq.com/s/No__SjTCZky4wk6eaUysqQ
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
58 episoade
The Next Generation of China Advertising: Super KOL, Mia Liu
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Pagina episodului
Manage episode 332449593 series 3003211
Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Our 20th Episode! Today we meet Mia Liu, she's a famous influencer and fashion blogger, or, as they say in China, Key Opinion Leader (KOL). With over 3 million fans on Weibo, Mia creates engaging content for big global brands including, Tom Ford, Louis Vuitton, Jimmy Choo, and L'Oreal. Armed with a Master's in Marketing, Mia represents the new face of China advertising..
1. Why on earth would you want to be a Chinese KOL? For Mia, it was being a fashion editor
2. What’s Mia’s typical day look like? How does she get clients?
3. Is being a KOL a stressful life or is it truly a glamorous job?
4. What’s the difference between an MCN, KOL and KOC?
5. How does a KOL in China make money?
6. Is China moving more towards performance KOLs or brand KOL?
7. How do KOLs get discovered by the brands?
8. Mia’s favorite brand collaborations: WeWork and Durex
9. Not all KOLs livestream. Brands need both bloggers and sales
10. Mia’s magic?: be true to yourself and don’t forget the “opinion” in KOL
11. Mia’s next 5 years: be a KOL for life!
12. A/B Test: Kylie Jenner + Pink + Weibo + 兰州牛肉面
Mia Liu's Links
Weibo @大mia的时尚账号
https://weibo.com/u/5837677943
WeChat Official Account @@大mia的时尚账号
https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzU3MDk2MjU3NQ==#wechat_redirect
Mia Liu on RED @Mialiuuuuu
Mia Liu on Instagram @miallllling
Mia's story for Durex: https://mp.weixin.qq.com/s/No__SjTCZky4wk6eaUysqQ
For everything ShanghaiZhan: http://zhanstation.com/
1. Why on earth would you want to be a Chinese KOL? For Mia, it was being a fashion editor
2. What’s Mia’s typical day look like? How does she get clients?
3. Is being a KOL a stressful life or is it truly a glamorous job?
4. What’s the difference between an MCN, KOL and KOC?
5. How does a KOL in China make money?
6. Is China moving more towards performance KOLs or brand KOL?
7. How do KOLs get discovered by the brands?
8. Mia’s favorite brand collaborations: WeWork and Durex
9. Not all KOLs livestream. Brands need both bloggers and sales
10. Mia’s magic?: be true to yourself and don’t forget the “opinion” in KOL
11. Mia’s next 5 years: be a KOL for life!
12. A/B Test: Kylie Jenner + Pink + Weibo + 兰州牛肉面
Mia Liu's Links
Weibo @大mia的时尚账号
https://weibo.com/u/5837677943
WeChat Official Account @@大mia的时尚账号
https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzU3MDk2MjU3NQ==#wechat_redirect
Mia Liu on RED @Mialiuuuuu
Mia Liu on Instagram @miallllling
Mia's story for Durex: https://mp.weixin.qq.com/s/No__SjTCZky4wk6eaUysqQ
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
58 episoade
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