150: Build, Clarify, and Grow: Here’s What an Effective Podcast Strategy Looks Like

Share, Strategize, & Shine: Podcasting Tips and Strategy for Online Business, Coaches, and Consultants

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If there’s one thing I talk about a LOT, it’s being very intentional about having a strategy for your podcast. And while that sounds nice, it might leave you wondering, “But Caroline, what exactly does that look like? What are the different pieces that make up a podcast strategy?” Well, I’m going to paint you a picture that answers precisely those questions.

In today’s episode, I’m sharing the different components that I’ve had to consider in developing my own podcast strategy and in helping my clients to do the same. We’ll cover everything from including a clear call to action in your episodes, to generating leads in your sleep, to preserving the longevity of your podcast as your business continues to grow.

Start converting your listeners into leads and clients for your business! Grab my FREE Guide to structuring your episodes for sales with our best tips and a guide for solo episodes. Download today to get started!

What’s in this episode:

[02:08] A problem we solved about how to stay excited and get your podcast growing again

[05:05] Creating episodes based on the action that you want your listeners to take

[07:48] Mapping out a schedule so you can outline and record episodes in advance

[09:13] Ensuring that your podcast is helping you generate leads in your sleep

[10:32] Repurposing podcast content for other platforms like social media

[15:31] Clarifying your message and allowing your podcast to evolve with your business

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/150

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