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She Sells Differently - Authentic Selling & Business Growth Strategies for Faith-Based Female Entrepreneurs
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Optimizing Your Faire Wholesale Site: Coaching Session w/ Lucas Hill
Manage episode 447541983 series 3553777
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Are you Faire sales feeling stagnant?
Today, I am coaching Lucas Hill of LH Mercantile through optimizing his Faire wholesale site.
Lucas Hill is the owner of LH Mercantile. Lucas started his business with one product —t-shirts — but quickly realized his true passion was home fragrance. Since then, LH Mercantile has evolved into a full line of candles, wax melts, room sprays, and other home fragrance essentials.
While Lucas is bustling with consumer orders, traffic on his Faire site has hit a slump.
Today, I’m sharing actionable strategies tailored to revive stagnant sales, starting with optimizing listings and how to keep your product catalog fresh and dynamic. We dive into how to create compelling product photography including expert tips on utilizing inexpensive props and ensuring each collection tells a consistent visual story.
And I’m sharing a game-changing tactic, offering retailers testers at a strategic price point to boost reorders. As well as the need for robust product descriptions and optimized titles using popular keywords.
So, if you are ready for actionable tips with practical advice and transformative strategies to boost your Faire wholesales orders then today’s episode is for you!
Interested in checking out Lucas’ products? Use code "andeehart" for 15% off your order. https://shoplhmercantile.com/discount/andeehart
Connect with Lucas:
Website: www.shoplhmercantile.com
Facebook: https://www.facebook.com/lhmercantile22
Instagram: https://www.instagram.com/lhmercantile
Episode Highlights:
- Stagnation of orders on Lucas Hill’s Faire site
- Why you need to continually optimize and market on Faire
- Utilizing collections to boost sales
- Use creative, branded names for product collections
- Product listing and optimization tips
- Importance of diverse product photos
- Use of props and simple hero images for product photography
- Organizing your products into seasons
- Creating collections that extend sales into non-typical months
- Using testers as a key sales tactic
- Adjusting product descriptions to appeal to retailers
- Utilizing keyword optimization and A/B testing product titles
If you're a product maker looking to get your products on the shelves of retailers everywhere, I want to invite you to join my free challenge, five retailers in five days. I'll teach you everything you need to know to find and win your first five retail accounts. It's free, and you can join at https://andeehart.com/challenge
Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently
Connect with me:
Instagram - https://www.instagram.com/andeehart/
LinkedIn - https://www.linkedin.com/in/andeehart
Email – andee@andeehart.com
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