EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time

She's Busy AF

As I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception of my first marketing agency, I've been on quite the path that has led to the creation of Brand Good Time. It's truly been a wild ride of building, scaling, and selling businesses. Hear how these experiences have shaped my understanding of work-life balance, my foray into the transformative world of remote work culture, and the surprising twists that brought Brand Good Time to life during a global pandemic.
This episode isn't just a trip down memory lane—it's packed with valuable insights for every business owner and aspiring entrepreneur. I dive into the nitty-gritty of HR compliance and how it's redefining our team dynamics and service offerings, and I get real about gearing up for maternity leave while keeping the business thriving. With a fresh focus on content marketing, strategy, and web development, we're paving a clearer path for growth. For those of you wearing the entrepreneurial hat, there's plenty of encouragement and wisdom on offer, from the significance of strategic investment to the camaraderie found among business-owning mothers. Join me as I share these stories and more, all with the hope of inspiring and empowering you to turn every situation into a 'good time'.
Find Lauren Loreto/Brand Good Time online:

• Our website: brandgoodtime.com
• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Timestamps:

• The backstory (00:03:19)
• Early career experiences (00:07:48)
• Founding Brand Good Time (00:12:33)
• Pivoting the Agency (00:18:05)
• Balancing Motherhood and Business (00:19:58)
• Scaling the Agency (00:20:58)
• HR Compliance and Culture (00:25:00)
• Future Plans and Service Offerings (00:26:57)
• Reflection and Advice (00:29:04)

Topics Discussed:
Lauren Loreto, She's Busy AF podcast, Brand Good Time, entrepreneurship, business owner, career experiences, upbringing, pivotal moments, influences, entrepreneurial path, corporate world, freelance opportunities, toxic work environments, marketing agency, LBMG Marketing, burnout, mentorship, remote work culture, rebranding, web design, Showit, resilience, adaptability, mentorship program, motherhood, mompreneur, business growth, team building, HR practices, maternity leave, content marketing, strategic investments, LinkedIn, business development

Capitole

1. EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time (00:00:00)

2. The Entrepreneurial Journey (00:00:16)

3. Navigating Work Culture and Business Growth (00:11:14)

4. Growth and Maternity Leave Plans (00:24:52)