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Crowdfunding Investors for a CPG Brand with Kevin O'Leary and Will Patch of Cape Cod'r
Manage episode 457172664 series 3593658
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Kevin O'Leary and Will Patch, co-founders of Cape Cod'r craft cocktails, share their journey launching a beverage brand made for those who crave memories of care-free summers.
In this episode we dove into topics including:
- using crowdfunding to raise cash for marketing and create raving fans
- why founders need to share their story over and over
- advice for anyone thinking about founding a CPG brand
- how to get sips to lips and cans in hands for a new beverage brand
- why speaking to the right investors and co-packers can get you to market faster with less risk
Brands, services, books and products mentioned in this episode include:
- Cape Cod'r
- Start Engine
- Burn the Boats by Matt Higgins
- Thinking Fast and Slow by Daniel Kahneman
- Barbarians at the Gate by Bryan Burrough
- Nantucket Crisps
- Bezi Labneh
6 episoade
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