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Episode 74 | B2B Marketing Strategies for Entrepreneurs with Victoria Taylor
Manage episode 441703976 series 3299841
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B2B doesn’t have to be boring! Remember you're not talking to robots!
Hannah welcomes back Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing.
They share strategies for small businesses marketing to other businesses that are anything but dull.
Victoria and Hannah emphasise that, even if your target audience is an organisation, your marketing is still part of a one-to-one, person-to-person conversation.
They also encourage listeners to let their brand’s personality shine through their content and establish authority without sliding into encyclopedia territory.
Key Takeaways:
Focus on values-forward marketing
Thought Leadership - how do you add value to your community? How did you become the expert.
Be specific - focus in on your Ideal Client
Want more from Victoria?
http://www.victoriataylormarketing.com
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
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