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記者茶水間141.泡泡瑪特公仔換周杰倫門票？靠可愛小物市值衝到3880億！背後商機在哪裡？
Manage episode 450892316 series 2904100
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在西門町、信義區的百貨裡，都可以看到「泡泡瑪特」（Pop Mart）這間店的身影，近期在林口三井Outlet開幕的店面更是大排長龍，旗下的公仔價格也在網路上更是越炒越高，甚至有人拿周杰倫演唱會門票來換！魅力究竟在哪？
本集重點：
- 泡泡瑪特是什麼？獨特盲盒模式讓粉絲越買越上癮
- 吉伊卡哇讓藏壽司單月營收飆新高！到底有多紅？
- 公仔經濟還延伸出各種周邊，IP聯名真的是不敗公式？
延伸閱讀》泡泡瑪特在紅什麼？一家北京小賣店，如何10年翻出3880億市值？https://www.bnext.com.tw/article/81031/pop-mart-2024-awesome
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