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記者茶水間146.中國手搖飲市場一年倒掉近20萬間!超低價格戰拼出的50萬間手搖店撐不住了嗎?

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Manage episode 457216262 series 2904100
Content provided by 數位時代 Business Next. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 數位時代 Business Next or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

中國手搖飲市場面臨倒閉潮 !過去一年內,高達19.7萬家手搖奶茶店關閉,包含知名品牌加盟店、直營店及獨立小店均受波及。看似席捲全球的中國手搖品牌們背後究竟發生什麼事?
本集重點:
1.中國手搖飲產值超過新台幣6000億元!前十大品牌你聽過嗎?
2.同值性高、價格戰掀倒店潮!一杯不到台幣20元,怎麼賺錢?
3.連大品牌也倒,加盟主如何避免成被坑殺受災戶?
延伸閱讀》中國手搖飲市場崩壞!一年倒閉近20萬家:發生什麼事?為何賣珍奶變創業黑洞?
https://www.bnext.com.tw/article/81698/bubble-tea-china-crush-2024
--
🤩歡迎訂閱數位時代YouTube 》
https://www.youtube.com/@bnext_official
--
🤩有合作需求請洽:podcast@bnext.com.tw


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754 episoade

Artwork
iconDistribuie
 
Manage episode 457216262 series 2904100
Content provided by 數位時代 Business Next. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 數位時代 Business Next or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

中國手搖飲市場面臨倒閉潮 !過去一年內,高達19.7萬家手搖奶茶店關閉,包含知名品牌加盟店、直營店及獨立小店均受波及。看似席捲全球的中國手搖品牌們背後究竟發生什麼事?
本集重點:
1.中國手搖飲產值超過新台幣6000億元!前十大品牌你聽過嗎?
2.同值性高、價格戰掀倒店潮!一杯不到台幣20元,怎麼賺錢?
3.連大品牌也倒,加盟主如何避免成被坑殺受災戶?
延伸閱讀》中國手搖飲市場崩壞!一年倒閉近20萬家:發生什麼事?為何賣珍奶變創業黑洞?
https://www.bnext.com.tw/article/81698/bubble-tea-china-crush-2024
--
🤩歡迎訂閱數位時代YouTube 》
https://www.youtube.com/@bnext_official
--
🤩有合作需求請洽:podcast@bnext.com.tw


Powered by Firstory Hosting
  continue reading

754 episoade

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