))
Katie Conway: Launching a brand without shaking hands
Manage episode 313266727 series 3264773
Content provided by Siegel+Gale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siegel+Gale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, our Senior Strategy Director, Katie Conway, reads, "Launching a brand without shaking hands.” Whether your rebrand indicates the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is for sure—when announcing a brand change, the focus should be on your people. Originally published in Branders Magazine, Katie offers three fundamental principles that can ensure success, establish trust and inspire confidence.
…
continue reading
55 episoade
Distribuie
