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Why So Many E-Commerce Companies Fail

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Content provided by Simon Küpper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Küpper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Why so many E-Commerce Companies Fail.

Over the last years, and especially during the pandemic, companies like Dollar Shave Club and Casper were the poster child for direct-to-consumer brands and e-commerce.

So why is it that a lot of DTC brands are not profitable?

Casper loses money on every mattress they sell.

Peloton, which benefitted from the pandemic and people staying at home, has reduced their outlook.

Manscaped just reported a US$315.5 million loss in 2021.

Why is it that so many e-commerce companies fail?

And how can we avoid making the same mistakes?

  continue reading

30 episoade

Artwork
iconDistribuie
 
Manage episode 327644169 series 2293181
Content provided by Simon Küpper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Küpper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Why so many E-Commerce Companies Fail.

Over the last years, and especially during the pandemic, companies like Dollar Shave Club and Casper were the poster child for direct-to-consumer brands and e-commerce.

So why is it that a lot of DTC brands are not profitable?

Casper loses money on every mattress they sell.

Peloton, which benefitted from the pandemic and people staying at home, has reduced their outlook.

Manscaped just reported a US$315.5 million loss in 2021.

Why is it that so many e-commerce companies fail?

And how can we avoid making the same mistakes?

  continue reading

30 episoade

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