Common Branding Mistakes To Avoid When Growing Small Business Ft. Barb Pritchard

Small Business Marketing

In this episode of Small Biz Marketing, Prati Kaufman sits down with Barb Pritchard, the creative force behind Infinity Brand Design, to explore the art of building a strong, soulful brand.
Barb shares common branding mistakes, the importance of a cohesive visual identity, and the true cost of not having a solid brand foundation. From understanding branding essentials to crafting a step-by-step brand-building process, this episode is packed with actionable insights for soul-led entrepreneurs and small business owners.
Discover how to align your brand with your values, create a magnetic presence, and turn your vision into a soulful legacy. Plus, learn how Barb’s Soul Brand Vision Blueprint can guide you in creating a brand that resonates deeply with your audience.
About Guest: Barb Pritchard is the creative force behind Infinity Brand Design, where she empowers soul-led entrepreneurs to craft magnetic, aligned brands that attract with ease across every client touchpoint. Specializing in intuitive strategy and high-end design, Barb helps visionary leaders elevate their impact and reach, turning brands into soulful legacies that resonate deeply with their ideal audience.
Connect with Barb
Brand Vision: http://infinitybranddesign.com/vision
Website: https://smallbizmarketing.agency/
Linkedin: https://www.linkedin.com/in/barbpritchard/
Instagram: https://www.instagram.com/infinitybranddesign/
Email: [e-mail]
Connect with Prati Kaufman:
Website: https://smallbizmarketing.agency/
LinkedIn: https://www.linkedin.com/company/making-marketing-stressfree/
Instagram: https://www.instagram.com/smallbiz__marketing/
E-mail: [e-mail]