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How to Build a WINNING Referral Program as a Small Business 🤑
Manage episode 439527403 series 3551009
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In this episode, host Jay Schwedelson discusses referral marketing with Stephanie Love from Thryv.
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Best Moments:
(00:56) Jay and Stephanie discuss the importance of referral marketing and its benefits
(02:04) Stephanie explains what referral program marketing is and its effectiveness
(03:04) The first step to setting up a referral program is understanding the incentive
(04:23) The second step is ensuring a way to track referrals
(06:43) The third step is clearly communicating the referral program to customers
(09:03) The lifetime value of a referred customer is 16% higher than a non-referred customer
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