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Preparing your Business for the Recession

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Manage episode 360581241 series 3461758
Content provided by Angelo Perone & Bob Thompson, Angelo Perone, and Bob Thompson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Angelo Perone & Bob Thompson, Angelo Perone, and Bob Thompson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The pandemic drove gyms and other businesses to shut down. But ours thrived. Why?

Simple. You need to operate with an offensive mindset and not let fear be your driver.

When everyone else is taking a break, it’s time to step it up. And that’s what we did. We were marketing our business while everyone else was shutting down.

We made sure to structure our business like a necessity instead of a commodity. Because what happens when people realize they’re heading into a recession? It’s similar to a pandemic, really. They start to think about the necessities vs the nice-to-haves.

So as you prepare for the recession, take this tip from us: In a business, marketing should be the last thing that goes. When that goes, your business goes.

Marketing is a necessity.

What else can you do to prepare for the recession? Tune in to find out.

“You have to have conviction through uncertainty.” - Angelo Perone

Dropping bombs in this episode:

- Strategies that kept our gyms going through a pandemic

- Making no-brainer offers

- Pro Tip: Keep Marketing!

- When you don’t know what’s coming, transparency is key

- Do you have a profitable model? Reinvent during this recession.

- Why real estate is a necessity

- Sacrifice, take risks, bet on yourself.

- The skills that will serve you well!

- What to cut now BEFORE the recession

Tip: This Episode is great for gym owners and trainers!

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232

- Instagram- https://www.instagram.com/iambobthompson/

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/

- Instagram- https://www.instagram.com/ceo_angelop/

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/

- TikTok- https://www.tiktok.com/@ceo_angelop

- Website- https://legalcaseconnect.com/

  continue reading

29 episoade

Artwork
iconDistribuie
 
Manage episode 360581241 series 3461758
Content provided by Angelo Perone & Bob Thompson, Angelo Perone, and Bob Thompson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Angelo Perone & Bob Thompson, Angelo Perone, and Bob Thompson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The pandemic drove gyms and other businesses to shut down. But ours thrived. Why?

Simple. You need to operate with an offensive mindset and not let fear be your driver.

When everyone else is taking a break, it’s time to step it up. And that’s what we did. We were marketing our business while everyone else was shutting down.

We made sure to structure our business like a necessity instead of a commodity. Because what happens when people realize they’re heading into a recession? It’s similar to a pandemic, really. They start to think about the necessities vs the nice-to-haves.

So as you prepare for the recession, take this tip from us: In a business, marketing should be the last thing that goes. When that goes, your business goes.

Marketing is a necessity.

What else can you do to prepare for the recession? Tune in to find out.

“You have to have conviction through uncertainty.” - Angelo Perone

Dropping bombs in this episode:

- Strategies that kept our gyms going through a pandemic

- Making no-brainer offers

- Pro Tip: Keep Marketing!

- When you don’t know what’s coming, transparency is key

- Do you have a profitable model? Reinvent during this recession.

- Why real estate is a necessity

- Sacrifice, take risks, bet on yourself.

- The skills that will serve you well!

- What to cut now BEFORE the recession

Tip: This Episode is great for gym owners and trainers!

Connect with Bob:

- Facebook- https://www.facebook.com/bob.thompson.1232

- Instagram- https://www.instagram.com/iambobthompson/

- LinkedIn- https://www.linkedin.com/in/robertthompsonlegion/

- YouTube- https://www.youtube.com/@smallinputs-bigoutcomes

Connect with Angelo:

- Facebook- https://www.facebook.com/AngeloPerone21/

- Instagram- https://www.instagram.com/ceo_angelop/

- LinkedIn- https://www.linkedin.com/in/angelo-perone-909b2a128/

- TikTok- https://www.tiktok.com/@ceo_angelop

- Website- https://legalcaseconnect.com/

  continue reading

29 episoade

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