012 | SOCIAL MEDIA CUSTOMER SERVICE: BUILDING BETTER CARE IN YOUR SOCIAL CHANNELS

Social Currency

Over 70% of consumers have engaged a brand’s social media for customer service needs, according to JD Power. Today, social media has made customer service a spectator sport and brands should be the most attentive on social because a complaint isn’t coming via mail or by phone or via site chat or to an employee in-store - it’s posted to thousands of friends, followers, advocates and detractors alike. In episode 12, we are talking about your social media customer service. We are covering best practices, what you need and some great examples from brands that have integrated social media into their customer service strategy. Learn more at www.socialcurrencyshow.com Follow us on Facebook at www.facebook.com/socialcurrencyshow