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How Brands Can Win at LinkedIn - LinkedIn Insider Shares (2025)
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Content provided by Michelle J Raymond, LinkedIn Expert, and Trainer - Michelle J Raymond. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle J Raymond, LinkedIn Expert, and Trainer - Michelle J Raymond or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 LinkedIn Marketing Challenges for 202500:48 LinkedIn Insider: Robin O Connell02:08 The Growing LinkedIn Demographic07:13 Breaking Free from Boring: Creative Strategies for B2B Brands13:35 Balancing Brand Consistency and Creativity20:06 The Power of Branding and Creativity20:57 Sales and Marketing on LinkedIn21:51 The Risks of Focusing Solely on Lead Generation22:37 Balancing Short-Term and Long-Term Marketing Strategies26:51 Practical Tips for Differentiating Your Brand29:38 Injecting Creativity and Emotion into B2B Content33:28 Final Thoughts and Actionable TipsConnect with Robin O Connell LinkedIn - https://www.linkedin.com/in/robinoconnellin/
ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #LinkedInForBusiness
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