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Relationships & Networking with Michelle Warner

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Content provided by Meg Casebolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Meg Casebolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Relationships are fundamental to building a lasting business. And today I'm here to talk with Michelle Warner about her relationship approach to marketing - versus a traffic approach.
In this episode, we talk about traffic funnels vs. relationship funnels, scaled relationship marketing, and how to get over the fear of cold outreach/how to ask something of someone who is a weak tie.
We discuss how you CAN be more profitable as a 1:1 business versus a big business doing mass marketing.
Relevant Resources:


About Michelle Warner:

Michelle Warner designs tiny companies that are built to last.

With an MBA from one of the world’s top business schools and 15+ years growing small businesses, Michelle knows what it takes to build a business - and she knows that authentic relationships are at the heart of it. It's why she created Networking That Pays and why she's thrilled to see over 200 entrepreneurs implementing the system in just the first few months its been publicly available.

The Networking That Pays system was first created by Michelle over 10 years ago when she started her first business. It's what she used to grow that business to 7+ figures while also landing herself a spot on an official White House Task Force - despite starting the business with exactly zero relevant connections.

Support the Show.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com
  continue reading

102 episoade

Artwork
iconDistribuie
 
Manage episode 365962656 series 3289737
Content provided by Meg Casebolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Meg Casebolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Relationships are fundamental to building a lasting business. And today I'm here to talk with Michelle Warner about her relationship approach to marketing - versus a traffic approach.
In this episode, we talk about traffic funnels vs. relationship funnels, scaled relationship marketing, and how to get over the fear of cold outreach/how to ask something of someone who is a weak tie.
We discuss how you CAN be more profitable as a 1:1 business versus a big business doing mass marketing.
Relevant Resources:


About Michelle Warner:

Michelle Warner designs tiny companies that are built to last.

With an MBA from one of the world’s top business schools and 15+ years growing small businesses, Michelle knows what it takes to build a business - and she knows that authentic relationships are at the heart of it. It's why she created Networking That Pays and why she's thrilled to see over 200 entrepreneurs implementing the system in just the first few months its been publicly available.

The Networking That Pays system was first created by Michelle over 10 years ago when she started her first business. It's what she used to grow that business to 7+ figures while also landing herself a spot on an official White House Task Force - despite starting the business with exactly zero relevant connections.

Support the Show.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com
  continue reading

102 episoade

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