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Why a Traffic-Based Business Model May Not Be Right for You With Jessica Lackey

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Content provided by Meg Casebolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Meg Casebolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lower, slower pace of business.
Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.
Here's what you can expect from this episode:

  • The importance of community and relationship marketing
  • The "cult-ish" side of social media (in regards to online business)
  • Why you DON'T need to build your business like everyone else
  • Business models and the math behind scale

Connect with Jessica:

Support the Show.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com
  continue reading

102 episoade

Artwork
iconDistribuie
 
Manage episode 376750818 series 3289737
Content provided by Meg Casebolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Meg Casebolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lower, slower pace of business.
Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.
Here's what you can expect from this episode:

  • The importance of community and relationship marketing
  • The "cult-ish" side of social media (in regards to online business)
  • Why you DON'T need to build your business like everyone else
  • Business models and the math behind scale

Connect with Jessica:

Support the Show.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com
  continue reading

102 episoade

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