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Chinese Language Day - The Social Media Podcast

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Manage episode 290515683 series 2150259
Content provided by The Social Media Podcast with Simon Scholes and Simon Scholes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Social Media Podcast with Simon Scholes and Simon Scholes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Today is #chineselanguageday.....The problem with a lot of marketing these days is that it’s not laser targeted and is far too broad. I use The analytics on all social media channels to check my demographics because it gives me a visual representation of where my followers are geographically. I can then run targeting to followers from specific areas, and make sure that the content is relevant and valuable for those followers. Even better than that you could even run content that’s so targeted to your biggest audience that the language you use on it is native to that country so you’re truly speaking to them as a target customer. Never underestimate the power of actually talking directly to someone where they are. ⁣
  continue reading

497 episoade

Artwork
iconDistribuie
 
Manage episode 290515683 series 2150259
Content provided by The Social Media Podcast with Simon Scholes and Simon Scholes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Social Media Podcast with Simon Scholes and Simon Scholes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Today is #chineselanguageday.....The problem with a lot of marketing these days is that it’s not laser targeted and is far too broad. I use The analytics on all social media channels to check my demographics because it gives me a visual representation of where my followers are geographically. I can then run targeting to followers from specific areas, and make sure that the content is relevant and valuable for those followers. Even better than that you could even run content that’s so targeted to your biggest audience that the language you use on it is native to that country so you’re truly speaking to them as a target customer. Never underestimate the power of actually talking directly to someone where they are. ⁣
  continue reading

497 episoade

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