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When is "too soon" to invest in branding your business?
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This is a question I asked a lot! Many people think they’re “not ready” to invest in their branding and hold off for too long. Others do the process too soon before they really have the right clarity to invest. Unfortunately, there is no clear-cut time when you’re just “ready”.
In this episode, I break down some key considerations to make and give some examples of clients I’ve had in the past who haven’t been ready and what the consequence was.
I also explain that most new business owner’s definition of “branding” is usually logo and colours. However, there is another part of “branding” that I believe it is NEVER too early to start doing, and that is to clarify your message (what am I trying to say? Who am I trying to say it to? How is my message unique and different? Why do I believe in this work etc).
I talk about the fact that our brands are living, breathing organisms that grow and evolve with us. So you might think - I’ll be ready to invest in my branding or my website once I reach year 2 of my business or year 4 of my business or whatever. Well, it’s not that cut and dry. Everyone is different. I work with people regularly who have been in business for decades and are doing a complete 180 pivot.
So that’s important to recognise, it’s not based on how many years you’ve been in the business and once you reach a certain point you’ll “know” your brand. We need to factor in that things will keep evolving. So that might lead you to think: Is there even any point in investing in my branding if it’s just going to keep evolving? Well of course! Just because it will evolve over the many years you’re hopefully able to run your beautiful business doesn’t mean you should just not put any effort in.
If you have a question about whether now is the right time for you to work on your branding, I’d welcome you to DM me to chat about it.
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
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