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01 From Ordinary to Extraordinary
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Accounting may have been around forever, but it’s facing changes and pressures like never before. In this episode, Jeff Bartsch details the challenges facing advisors, marketing leaders, and people leaders in the accounting industry – while setting the stage for the ideas that he’s used with his own clients to increase revenue, multiply human-centered thought leadership marketing content, and increase team members’ value to the company AND personal fulfillment.
💡👉 For a complimentary, no-obligation discussion on how to put these ideas into place for yourself or your team, email Hello@StoryGreenlight.com.
00:00 The challenges facing the accounting industry
01:43 Welcome to Speaking of Numbers
03:26 Challenges facing accounting advisors
05:46 How one conversation kept a client and saved $200,000
07:54 Challenges facing marketing leaders in accounting firms
09:40 How 3 accountants actually became public thought leaders
11:31 Challenges facing people leaders at accounting firms
12:39 An advisor fulfills a childhood dream
14:54 An advisor finds new purpose after cancer diagnosis
17:25 About the next episode: Story
💡👉 To apply for a complimentary, no-obligation coaching session to experience these ideas personalized to you or your team, email Hello@StoryGreenlight.com.
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