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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Achint Gupta: Kolkata Knight Riders, IPL and content strategy
Manage episode 270695829 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
TOPICS
Putting IPL and Indian cricket in a global context
The early years of IPL and how heroes like Tendulkar and Ganguly became ‘the opponent’
How cricket start competing with entertainment such as soap opera
How the Knight Riders have developed their fans’ story - the power of brand
The early years without success and the subsequent change in CEO and captain
Changing from a white-collar to blue-collar in club ethos
The success of the first club anthem and “I am KKR”
The adventurer who is part of the team and at the forefront of their content
The Living with KKR documentary
The importance of embedding the content team with the playing team. Taking away gatekeepers
Handling individuals so they create great content but not give away secrets
The use of music and Bollywood spectaculars
Social media - why are their Facebook figures far above other IPL sides
The fans’ think tank helping the real think tank
The 12-year-old who told KKR to choose five players… and they signed four of them
The development of fan culture in IPL
The internationalisation strategy for KKR
The multi-language content and consideration of overseas fans
The content collaborations with overseas teams looking to penetrate the Indian market
Moving the IPL to the UAE this year and how it affects content
The upcoming KKR movie and the footage rules
Moving into the fiction space
Connecting the Knight Riders around the world
94 episoade
Distribuie
Manage episode 270695829 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
TOPICS
Putting IPL and Indian cricket in a global context
The early years of IPL and how heroes like Tendulkar and Ganguly became ‘the opponent’
How cricket start competing with entertainment such as soap opera
How the Knight Riders have developed their fans’ story - the power of brand
The early years without success and the subsequent change in CEO and captain
Changing from a white-collar to blue-collar in club ethos
The success of the first club anthem and “I am KKR”
The adventurer who is part of the team and at the forefront of their content
The Living with KKR documentary
The importance of embedding the content team with the playing team. Taking away gatekeepers
Handling individuals so they create great content but not give away secrets
The use of music and Bollywood spectaculars
Social media - why are their Facebook figures far above other IPL sides
The fans’ think tank helping the real think tank
The 12-year-old who told KKR to choose five players… and they signed four of them
The development of fan culture in IPL
The internationalisation strategy for KKR
The multi-language content and consideration of overseas fans
The content collaborations with overseas teams looking to penetrate the Indian market
Moving the IPL to the UAE this year and how it affects content
The upcoming KKR movie and the footage rules
Moving into the fiction space
Connecting the Knight Riders around the world
94 episoade
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Similar cu Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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