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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
«
»
Ben Wells: Sport, digital and the re-emergence after Covid-19
Manage episode 289749034 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
TOPICS
Why digital is the second industrial revolution
Why control of the customer relationship is crucial
The battleground that has been lost to the social media companies by sports
Putting 'goodwill on the balance sheet'
The role content plays in your strategy
The current sports commercial model - ad-hoc and unstrategic
"Sponsorship will become cashless. Partnerships will be partnerships"
Comparing the average of season ticket holders in different sports around the world
The importance of reengaging with communities post-Covid
The purpose-driven approach behind brand
The reaction to Covid and how it will be led by price or quality
What specifically is being pushed forward because of Covid
The importance of a clear communications strategy
Why the future belongs to "marketers and value creators not salesmen"
The widening split between rich sports and poor sports
94 episoade
Distribuie
Manage episode 289749034 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
TOPICS
Why digital is the second industrial revolution
Why control of the customer relationship is crucial
The battleground that has been lost to the social media companies by sports
Putting 'goodwill on the balance sheet'
The role content plays in your strategy
The current sports commercial model - ad-hoc and unstrategic
"Sponsorship will become cashless. Partnerships will be partnerships"
Comparing the average of season ticket holders in different sports around the world
The importance of reengaging with communities post-Covid
The purpose-driven approach behind brand
The reaction to Covid and how it will be led by price or quality
What specifically is being pushed forward because of Covid
The importance of a clear communications strategy
Why the future belongs to "marketers and value creators not salesmen"
The widening split between rich sports and poor sports
94 episoade
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Similar cu Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Original football stories and interviews from around the globe.
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continue reading
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