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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
«
»
Rich Luker: How to foresee the future of sports fans
Manage episode 280781515 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
TOPICS
"In 1988 there was absolutely no systematic research on sports fans in the US"
Why sport fandom was linked with the economy and wealth until 2010
"If you go to your first baseball game before you are five you go to 58% more games per year than if you go to your first game at 14."
The problems of seasonality, looking only at one sport, studying it 'all the way'
Starting ESPN Sports Poll and then buying it out
Measuring free time and the effects of Covid-19
The drastic challenges facing the sports industry before the pandemic
Studying two paradigm shifts in his research
the changing nature of sports media consumption
the invention of the smartphone taking the internet 'off the desk'
Why 2026 was set to be THE critical year as every new adult would now grow up with smartphones
Why these fans will not 'come back' at 35 because they were never there in the first place
The growth of post-war PE in the US and how 'making it fun' created sports
"That was the only real investment in sports fans"
The importance of the bonding experience with your parents (mainly Dad)
Why tattoos are a 'canary in the coalmine' for sports stories
Why no-one is paying attention to community in sports but the lack of it is the biggest threat?
CRM in sports is just 'transactional and transitional'
The lack of research into young children's preferences
"The biggest change is change itself... everything is fluid. Being a human being is the only thing that is constant"
Asking the sports team owners "what they sell?"
Comparing esports with the poker phenomenon
The Luker plan for sports post Covid - community, young fans, revolutionising the gamecast and bringing sports to the fans
Who is the instigator of community?
Signs of hope and worry - finding sports' Anthony Fauci.
94 episoade
Distribuie
Manage episode 280781515 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
TOPICS
"In 1988 there was absolutely no systematic research on sports fans in the US"
Why sport fandom was linked with the economy and wealth until 2010
"If you go to your first baseball game before you are five you go to 58% more games per year than if you go to your first game at 14."
The problems of seasonality, looking only at one sport, studying it 'all the way'
Starting ESPN Sports Poll and then buying it out
Measuring free time and the effects of Covid-19
The drastic challenges facing the sports industry before the pandemic
Studying two paradigm shifts in his research
the changing nature of sports media consumption
the invention of the smartphone taking the internet 'off the desk'
Why 2026 was set to be THE critical year as every new adult would now grow up with smartphones
Why these fans will not 'come back' at 35 because they were never there in the first place
The growth of post-war PE in the US and how 'making it fun' created sports
"That was the only real investment in sports fans"
The importance of the bonding experience with your parents (mainly Dad)
Why tattoos are a 'canary in the coalmine' for sports stories
Why no-one is paying attention to community in sports but the lack of it is the biggest threat?
CRM in sports is just 'transactional and transitional'
The lack of research into young children's preferences
"The biggest change is change itself... everything is fluid. Being a human being is the only thing that is constant"
Asking the sports team owners "what they sell?"
Comparing esports with the poker phenomenon
The Luker plan for sports post Covid - community, young fans, revolutionising the gamecast and bringing sports to the fans
Who is the instigator of community?
Signs of hope and worry - finding sports' Anthony Fauci.
94 episoade
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Similar cu Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Original football stories and interviews from around the globe.
…
continue reading
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