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Datsun GO :: Carmageddon
Manage episode 374608799 series 2859845
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Created by TBWA Hunt Lascaris.
There is a trend in the automotive industry to make modern cars as intelligent as possible with AI features and fancy onboard computers. There are a lot of reasons as to why that's a bad idea (everyone’s seen that movie).The Datsun GO has absolutely none of those features or benefits so TBWA Hunt Lascaris decided to use the lack of benefits as a benefit. As the VO explains, this is just a safe, standard little car that will never lead to mankind’s demise. It's a pretty brave stance to take in an industry obsessed with tech.
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