158. Say What They Can't Unhear with Message Strategist Tamsen Webster

Standout Business Show: Content Marketing Strategy & Video Marketing Tips for B2B business leaders

OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view?
If you’re a change maker, you know just how hard it can be to have an impact.
Well, this week's guest, author & speaker, Tamsen Webster, is going to share her simple, actionable framework that will turbocharge your ability to create true believers in your vision.
Tamsen has a new book, "Say what they can't unhear - 9 principles of lasting change" that makes unconventional ideas accessible and actionable for anyone seeking to build enduring buy-in and inspire meaningful, lasting change.
So, if you buy in to the school of thought that truly believes we can change the world, stay tuned!!
Episode Resources:
Episode 31. Make your big ideas irresistible with Tamsen Webster

Get Tamsen's new book: "Say What They Can't Unhear"
Download Tamsen's free Guide: The Compact Case - a simple worksheet to help you follow the guidance of the book & develop your own case for change.
Free Guide: The Art of the 5-Minute Video - Here’s how you can present the methods, frameworks & systems that you’ve honed in a clear, concise and personable way – in 5 minutes or less.

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Capitole

1. 158. Say What They Can't Unhear with Message Strategist Tamsen Webster (00:00:00)

2. Building Buy-in Through Persuasion (00:00:05)

3. Navigating Belief Systems for Change (00:09:53)

4. Crafting Persuasive Stories for Change (00:23:08)