#35: Little Moons, mochi ice cream: Going viral on TikTok with Vivien Wong (Co-Founder)

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Vivien Wong is the co-founder of Little Moons, a mochi ice cream brand. Vivien grew up in North West London and spent many of her formative years helping out at her parent’s bakery. It was there that her passion for high quality ingredients and artisanal recipes was first sparked. She went on to study at the University of Reading before beginning her career at Barclays where she qualified as a chartered accountant and worked for four years. Spotting the opportunity to bring mochi ice cream to Europe and believing that her and her brother Howard were in the perfect position to do so, she left her job in the city and set up Little Moons in 2010. It took two years to perfect the process and recipes before Little Moons began selling their mochi into restaurants, including high street favourites such as Yo! Sushi and Wagamama as well as higher end restaurants like Nobu and Sushi Samba. The business went from strength to strength and in 2015 Little Moons launched into Whole Foods, subsequently gaining listings on Ocado in 2016 and in Waitrose in 2017. Little Moons is now available across a range of supermarkets including Tesco, Sainsbury's, Morrison's and Asda.

Connect with Vivien Wong via: LinkedIn.

Find out more about Little Moons via: website, Instagram, Twitter, TikTok and Facebook.

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