The First 100 Days As a StartUp Marketer

StartUp Marketer Podcast

Join us for an insightful conversation with Lia Zneimer, VP of Marketing at Teal, as she shares her expertise on navigating the first 100 days as a marketer in a startup. Lia delves into the importance of listening, building a strong foundation, and embracing adaptability in startup marketing.

10 Key Insights from Lia

1. Listen and Ask Questions (00:05:00): Engage with cross-functional stakeholders and existing marketers to gain insights and set yourself up for success.
2. Create a Plan (00:05:00): Establish a clear plan with goals and benchmarks to provide direction and measure progress.
3. Ruthlessly Prioritize (00:10:00): Identify the most impactful efforts and focus on those to maximize your impact.
4. Stay Ahead of Trends (00:15:00): Monitor industry trends, listen to your audience, and experiment with emerging platforms.
5. Build a Team (00:20:00): Focus on finding the right talent with the necessary skills and cultural fit for your team.
6. Embrace Challenges (00:20:00): Recognize that challenges are inherent in startup environments and use them as opportunities for growth.
7. Develop a Professional Brand (00:25:00): Build a cohesive personal and professional brand that reflects your values and expertise.
8. Advocate for Employee Advocacy (00:25:00): Empower your team to share their knowledge and experiences to drive growth.
9. Leverage SEO and Content Integration (00:30:00): Understand the power of SEO and combine it with high-quality content to enhance your marketing efforts.
10. Embrace the Startup Journey (00:35:00): Embrace the unique challenges and opportunities of working in a startup environment and focus on creating something truly impactful.