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#88 How to Market a Database Product? | CMO of SingleStore Madhukar Kumar

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Content provided by Nataraj. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nataraj or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Madhukar Kumar is the Chief Marketing Officer at SingleStore (formerly MSQL), a cloud-native database company that has raised over $300M in funding. In this conversation, we explore the intersection of technical marketing, product-led growth, and the future of AI in marketing:

In this episode, we cover: (00:02) Introduction and SingleStore overview (01:56) CMO role and marketing strategy (04:12) Marketing technical products to developers (08:21) Product-led growth initiatives (14:12) Product-led sales and enterprise marketing (17:49) Career transitions and journey (21:14) Skills needed for product marketing (26:12) Marketing spend and channel effectiveness (28:24) Admirable brands and marketing approaches (31:41) Evolution of communication in marketing (35:23) Perspectives on AGI (44:05) Career challenges and overcoming them (47:47) Current influences and recommendations (48:52) Mentors and career guidance (49:53) Key marketing lessons learned

Where to find Madhukar Kumar:

→ Madhukar's LinkedIn: https://www.linkedin.com/in/madhukarkumar/

Nataraj is the host & creator of Startup Project podcast, he is a full time product manager at Microsoft, early stage investor & advisor. → LinkedIn: https://www.linkedin.com/in/natarajsindam → Twitter: https://x.com/natarajsindam → Email updates: ⁠https://startupproject.substack.com/⁠ → Website: ⁠⁠⁠https://thestartupproject.io Referenced:

- SingleStore: https://www.singlestore.com/

- Apple Marketing

- Webflow

- dbrand Marketing

- Pegasus Documentary

- "The Beginning of Infinity" by David Deutsch

#ProductMarketing #TechMarketing #SingleStore #DatabaseTechnology #DeveloperMarketing #ProductLedGrowth #MarketingStrategy #CMOInsights #B2BTech #EnterpriseMarketing #CareerTransitions #MarketingLeadership #StartupMarketing #CloudComputing #TechIndustry #BrandBuilding #AIinMarketing #MarTech #TechnicalMarketing #EnterpriseSales

  continue reading

93 episoade

Artwork
iconDistribuie
 
Manage episode 455741538 series 2922880
Content provided by Nataraj. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nataraj or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Madhukar Kumar is the Chief Marketing Officer at SingleStore (formerly MSQL), a cloud-native database company that has raised over $300M in funding. In this conversation, we explore the intersection of technical marketing, product-led growth, and the future of AI in marketing:

In this episode, we cover: (00:02) Introduction and SingleStore overview (01:56) CMO role and marketing strategy (04:12) Marketing technical products to developers (08:21) Product-led growth initiatives (14:12) Product-led sales and enterprise marketing (17:49) Career transitions and journey (21:14) Skills needed for product marketing (26:12) Marketing spend and channel effectiveness (28:24) Admirable brands and marketing approaches (31:41) Evolution of communication in marketing (35:23) Perspectives on AGI (44:05) Career challenges and overcoming them (47:47) Current influences and recommendations (48:52) Mentors and career guidance (49:53) Key marketing lessons learned

Where to find Madhukar Kumar:

→ Madhukar's LinkedIn: https://www.linkedin.com/in/madhukarkumar/

Nataraj is the host & creator of Startup Project podcast, he is a full time product manager at Microsoft, early stage investor & advisor. → LinkedIn: https://www.linkedin.com/in/natarajsindam → Twitter: https://x.com/natarajsindam → Email updates: ⁠https://startupproject.substack.com/⁠ → Website: ⁠⁠⁠https://thestartupproject.io Referenced:

- SingleStore: https://www.singlestore.com/

- Apple Marketing

- Webflow

- dbrand Marketing

- Pegasus Documentary

- "The Beginning of Infinity" by David Deutsch

#ProductMarketing #TechMarketing #SingleStore #DatabaseTechnology #DeveloperMarketing #ProductLedGrowth #MarketingStrategy #CMOInsights #B2BTech #EnterpriseMarketing #CareerTransitions #MarketingLeadership #StartupMarketing #CloudComputing #TechIndustry #BrandBuilding #AIinMarketing #MarTech #TechnicalMarketing #EnterpriseSales

  continue reading

93 episoade

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