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Marketing - Sell to Their Desires, Deliver What They Truly Need
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In this episode of the Stay Hungry podcast, Joel Stone breaks down one of the most powerful yet often misunderstood principles in marketing: "Sell them what they want, give them what they need." Many business owners face the challenge of balancing attractive offers with delivering real, sustainable value. In this episode, Joel explores how businesses can master this art to build long-term success.
Joel dives into the psychology of consumer behaviour, revealing why people are driven by their desires and how savvy marketers can use this to hook them in. But the secret sauce? Once you've made the sale, it’s about exceeding expectations by delivering solutions that solve your customers' deeper problems. Whether you're packaging your product or crafting your marketing message, this episode offers practical insights into striking the perfect balance between desire and true value.
Key Sections Include:
- Understanding Consumer Wants: Why people buy what they think they want and how to tap into these emotions.
- Crafting the Perfect Offer: How to package your product in a way that speaks to desires but delivers on deeper needs.
- Delivering Real Value: Building long-term trust by providing more than the customer anticipated.
- Ethical Marketing: The fine line between positioning and manipulation, and how to stay on the right side of it.
- Case Studies: How top brands like Apple, fitness memberships, and subscription services use this strategy to thrive.
With real-world examples, ethical considerations, and strategies for evolving with customers' changing needs, this episode is a must-listen for any business owner looking to sell smarter and scale sustainably.
Links:
- Website: https://www.codebreak.co.uk
- Instagram: https://www.instagram.com/codebreakcrew/
- Facebook: https://facebook.com/codebreakcrew/
- Joel's Instagram: https://www.instagram.com/joelstoneofficial/
- Joel's Facebook: https://facebook.com/joelstoneofficial/
- Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
- Arrange a call with Codebreak: https://form.jotform.com/241272835208051
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