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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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How to Create Relatable and Impactful Social Media Content
Manage episode 421697746 series 3568897
Content provided by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
How does your business show up online?
Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms.
That’s why it’s so crucial to mix up your content and show the human side of your business.
But how do you balance those posts that you share your services and the value of working with you, with behind-the-scenes, down-to-earth content?
Think messy desks, blooper reels, and all the behind-the-scenes that show you’re just like the rest of us.
This is the content that resonates with your audience’s daily lives, struggles, and joys.
Remember, social media is for connection and entertainment, not a 24/7 sales pitch.
Yes, the goal of marketing is often driving sales and growth, but audiences gravitate towards content that resonates with their daily lives and struggles.
Sharing those personal anecdotes and behind-the-scenes glimpses, we can foster genuine connections that go beyond mere transactions.
So that’s what we’re diving into this week - showing up relatably, authentically and in different avenues to better engage our audiences.
Episode Highlights:
- Importance of relatable content in social media marketing.
- How vulnerability and sharing personal stories build stronger connections.
- Tips for diversifying content formats and maintaining authenticity.
- Practical advice for creating engaging behind-the-scenes posts.
- Addressing the balance between business-driven content and audience connection.
Resources
- Download our Free Strategy Planner to help get clarity on your social media strategy.
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
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