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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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Why Going Viral isn’t a Social Media Strategy
Manage episode 443925415 series 3568897
Content provided by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Everyone wants more views, and more followers in the social media space.
So many business owners have said to me, “I want to go viral.”
Hard stop y’all.
Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy.
In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy.
Simply put, virality does not equal success.
Instead, we’re sharing about the importance of sustainable growth, meaningful engagement, and authentic content creation tailored to your specific audience, and the pitfalls of relying on viral content and why a strategy based on virality is not only unpredictable but also unsustainable.
Episode Highlights:
- Why virality shouldn’t be your primary goal.
- The importance of meaningful engagement and building real connections with your audience.
- Understanding why likes and followers don’t tell the full story.
- Tips and strategies how to create content that resonates with your specific audience.
Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!
Resources Mentioned
Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
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