))
Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20
Manage episode 430654193 series 3554370
Content provided by Brianna Doe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brianna Doe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics.
================================
Best Moments:
(01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams
(06:37) They discuss the impact of being the only person of color on a team and the responsibility that comes with it
(09:23) Qetsiyah shares her thoughts on the Tarte x Fanita controversy and the brand's history of ignoring people of color
(14:32) Brianna provides context on the Fanita situation and her criticism of the pay gap between herself and other creators like Alex Earl
(19:51) They question whether Fanita is the right person to lead the conversation about the pay gap, given her divisive approach
(24:19) Brianna asks about finding a middle ground when creators quote vastly different rates for the same campaign
(28:18) Qetsiyah shares her final thoughts on paying creators fairly, educating oneself, and being sincere in addressing diversity
================================
Guest Bio:
Qetsiyah Jacobson is the founder and head of social at Coachella Studio, where she builds community-focused brands for founders, creatives, and startups. Known for her expertise in community and influencer marketing, Qetsiyah is passionate about promoting diversity in the industry.
Website: https://www.kokelastudio.com/
LinkedIn: https://www.linkedin.com/in/qetsiyahjacobson/
28 episoade
Distribuie
