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Snapchat's Quest for Olympic Gold Relies on Creators

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Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Jim Shepherd, director of content and global creator partnerships at Snap, details his company's efforts to partner with NBCUniversal, advertisers and top influencers like Olivia Dunne and Kai Cenat on the ground in Paris to cover the Olympics with greater access than it ever has before. He also shares insights on Snapchat's place in the booming creator economy and how the platform distinguishes itself in a crowded social category.

See omnystudio.com/listener for privacy information.

  continue reading

331 episoade

Artwork
iconDistribuie
 
Manage episode 431624462 series 2869215
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Jim Shepherd, director of content and global creator partnerships at Snap, details his company's efforts to partner with NBCUniversal, advertisers and top influencers like Olivia Dunne and Kai Cenat on the ground in Paris to cover the Olympics with greater access than it ever has before. He also shares insights on Snapchat's place in the booming creator economy and how the platform distinguishes itself in a crowded social category.

See omnystudio.com/listener for privacy information.

  continue reading

331 episoade

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