Artwork

Content provided by Ben Wright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Wright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

Episode 97: The Opportunity Many Sales Teams Overlook that Can Generate Real Revenue Growth

21:15
 
Distribuie
 

Manage episode 459845350 series 3504021
Content provided by Ben Wright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Wright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of Stronger Sales Teams, Ben provides valuable guidance for sales managers on how to maximise existing customer databases to drive revenue growth. He explores the potential of re-engaging past customers and prospects, transforming previous interactions into profitable sales opportunities.Ben masterfully demonstrates how to use data to revive dormant customer relationships, highlighting the critical role of a reliable CRM system such as Salesforce, HubSpot, or Zoho. He offers practical advice on segmenting customers based on their last purchase and understanding the reasons behind the cessation of past transactions. The episode emphasises key strategies such as setting measurable targets, integrating automated solutions, and establishing long-term sales objectives for sustainable growth.

Key Takeaways:

  • Use CRM systems effectively to classify and analyze existing customer data, identifying prospects who haven’t transacted recently.
  • Understand the reasons why customers stopped engaging with your business and categorize these reasons to build customized re-engagement strategies.
  • Develop a sales playbook that includes varied offers and strategic campaigns to bring inactive customers back to life.
  • Set clear targets for customer reactivation and monitor progress, integrating this into overall annual growth plans for your sales team.
  • Balance professional ambitions with personal well-being by focusing on sleep, diet, stress management, exercise, and toxin reduction.

Time Stamps:

0:00 Intro

3:32 How To Impact Repeating Customers

4:18 Understanding Data

6:05 Segregating Customers to Periods

6:45 Breaking the Data Down

9:03 Offers in Bringing Customers Back in the Business

1037 Building Out That Playbook of Offers

16:30 Key Encouragements

17:10 Health and Fitness Tip

19:57 Outro

Rate, Review, & Follow

If you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!
I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.

  continue reading

98 episoade

Artwork
iconDistribuie
 
Manage episode 459845350 series 3504021
Content provided by Ben Wright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Wright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of Stronger Sales Teams, Ben provides valuable guidance for sales managers on how to maximise existing customer databases to drive revenue growth. He explores the potential of re-engaging past customers and prospects, transforming previous interactions into profitable sales opportunities.Ben masterfully demonstrates how to use data to revive dormant customer relationships, highlighting the critical role of a reliable CRM system such as Salesforce, HubSpot, or Zoho. He offers practical advice on segmenting customers based on their last purchase and understanding the reasons behind the cessation of past transactions. The episode emphasises key strategies such as setting measurable targets, integrating automated solutions, and establishing long-term sales objectives for sustainable growth.

Key Takeaways:

  • Use CRM systems effectively to classify and analyze existing customer data, identifying prospects who haven’t transacted recently.
  • Understand the reasons why customers stopped engaging with your business and categorize these reasons to build customized re-engagement strategies.
  • Develop a sales playbook that includes varied offers and strategic campaigns to bring inactive customers back to life.
  • Set clear targets for customer reactivation and monitor progress, integrating this into overall annual growth plans for your sales team.
  • Balance professional ambitions with personal well-being by focusing on sleep, diet, stress management, exercise, and toxin reduction.

Time Stamps:

0:00 Intro

3:32 How To Impact Repeating Customers

4:18 Understanding Data

6:05 Segregating Customers to Periods

6:45 Breaking the Data Down

9:03 Offers in Bringing Customers Back in the Business

1037 Building Out That Playbook of Offers

16:30 Key Encouragements

17:10 Health and Fitness Tip

19:57 Outro

Rate, Review, & Follow

If you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!
I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.

  continue reading

98 episoade

Toate episoadele

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință

Listen to this show while you explore
Play